Learn Japanese through business cases, starting from intermediate level

Categories：Coursebooks

• Tag：
• #Japanese Coursebook
• #Japan Times
• #Practical Japanese
• #Business Japanese

A new approach to advanced learning.
An innovative text for intermediate and advanced students who comprehensively improve their Japanese language skills by applying the case study method used in business schools.

This book takes up five existing global companies from Japan and the United States, and presents case studies of their new product development, business strategies, corporate philosophy, etc. in Japanese. We aim to improve your level from intermediate to advanced through discussion.

Unit 1 Coca-Cola Japan...Localization in Japan
Unit 2 Nintendo...Challenge to the game industry
Unit 3 Coach...Success as an accessible luxury brand
Unit 4 Walmart...Basic strategy and expansion into Japan
Unit 5 Toyota...Philosophy of manufacturing and human resources development and global expansion


[Author] Tomoko Takami Tomoko)
Senior Lecturer in Foreign Languages, University of Pennsylvania, Japanese Program Director, Department of East Asian Languages ??and Civilizations

[Supervisor] Michio Tsutsui
Professor, School of Engineering, University of Washington, Japanese for Science and Technology Program Director

Tomoko Takami (author), Michio Tsutsui (supervisor)

Publisher: Japan Times (2014/6/5)
Release date: 2014/6/5
Language: Japanese
Paperback: 144 pages
ISBN-10: 478901567X
ISBN-13: 978-4789015677
Dimensions: 18.01 x 1.19 x 26.39 cm

Item#

9784789015677

Condition

new

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